TATA Moters View For Next 3 Months
### 🚗 **Tata Motors – Detailed Business Model Script**
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#### 🎯 **1. Introduction**
Tata Motors Limited (a part of the Tata Group) is India’s largest automobile company and one of the world’s leading automotive manufacturers. It produces a wide range of vehicles, including **passenger cars, commercial vehicles, electric vehicles, buses, trucks, and military vehicles**.
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#### 🧩 **2. Value Proposition**
* **Affordable, reliable vehicles** for mass markets
* **Innovation in electric mobility** (e.g., Tata Nexon EV)
* **Robust commercial vehicle lineup** for business and logistics
* **Strong after-sales service and nationwide reach**
* **Global presence** with brands like Jaguar Land Rover (JLR)
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#### 🏗️ **3. Business Segments**
**A. Commercial Vehicles (CV)**
* Trucks, Buses, Vans, Construction and Defense vehicles
* Revenue backbone in India and emerging markets
**B. Passenger Vehicles (PV)**
* Hatchbacks, Sedans, SUVs (e.g., Altroz, Nexon, Harrier)
* Known for safety, design, and affordability
**C. Electric Vehicles (EV)**
* Tata EV division (Tata.ev) includes Nexon EV, Tigor EV, Tiago EV
* Leading EV market share in India
**D. Jaguar Land Rover (JLR)**
* UK-based premium automotive subsidiary
* Designs and manufactures luxury and performance cars (e.g., Range Rover, Jaguar F-Type)
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#### 🧱 **4. Key Resources**
* Manufacturing plants in India, UK, South Africa, and Thailand
* R\&D centers and design studios (India, UK, Italy)
* Tata Group ecosystem support
* Global distribution network and supply chain
* Strong engineering and design teams
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#### 🔄 **5. Key Activities**
* Designing, developing, and manufacturing vehicles
* Research in electric mobility and connected car tech
* Managing global distribution, marketing, and sales
* Supplier and dealer network management
* Investment in digitalization and sustainability
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#### 💰 **6. Revenue Model**
Tata Motors earns revenue from:
1. **Vehicle Sales** – Domestic and international retail and fleet sales
2. **Spare Parts and Services** – Aftermarket products, servicing
3. **JLR Sales** – Luxury vehicle sales globally
4. **Finance and Leasing** – Through Tata Motors Finance
5. **EVs and Government Contracts** – Especially for electric buses and defense
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#### 🌐 **7. Geographic Presence**
* **India:** Dominant in both commercial and passenger vehicle markets
* **Europe, UK, China, North America:** JLR operations and exports
* **Africa, Middle East, South Asia:** Key export markets for commercial vehicles
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#### 🤝 **8. Customer Segments**
* Individual car buyers (urban and rural)
* Transport and logistics companies
* Government and defense institutions
* Fleet operators and ride-sharing services
* Global premium car buyers (JLR customers)
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#### 📞 **9. Channels**
* Authorized dealers and showrooms
* Tata Motors’ digital platforms and mobile apps
* Export agents and overseas distributors
* Tata Motors Finance and leasing services
* Government and institutional contracts
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#### 🏭 **10. Cost Structure**
* Manufacturing and raw materials
* R\&D for EVs and smart technologies
* Marketing and sales
* Supply chain and logistics
* Employee compensation and dealer incentives
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#### 🛡️ **11. Competitive Advantages**
* **First-mover in EVs** in India
* **Wide product range** (from mini trucks to luxury SUVs)
* **Strong distribution network**
* **Affordable ownership and service costs**
* **Backed by Tata Group’s ecosystem and trust**
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#### 🧭 **12. Future Strategy**
* **Aggressive EV expansion** with dedicated Tata.ev brand
* **Digital transformation** across sales and service
* **Sustainability** in production (net-zero carbon goals)
* **Global expansion** through JLR and CV exports
* **Smart mobility platforms** and connected vehicle tech
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### 📊 Summary (Business Model Canvas Snapshot)
| Key Partners | Key Activities | Value Propositions | Customer Relationships | Customer Segments |
| -------------------------------------------- | -------------------------- | ------------------------------------- | ------------------------------------------- | --------------------------------------------------- |
| Suppliers, Dealers, Finance Arms, Tata Group | Manufacturing, R\&D, Sales | Affordable, Safe, Innovative Vehicles | Sales Support, Aftermarket Service, Finance | Individuals, Businesses, Governments, Global Buyers |
| Key Resources | Channels | Cost Structure | Revenue Streams |
| -------------------------------- | ------------------------------------------ | ------------------------------ | -------------------------------------------- |
| Plants, Workforce, IP, JLR, R\&D | Dealers, Digital, Exports, Govt. Contracts | Manufacturing, R\&D, Marketing | Vehicle Sales, Services, Parts, Finance, JLR |
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Thanks & Regards
Mohinder Singh
The Golden Farms of Equity
