East African Breweries Ltd. engages in the marketing, importation, production, and distribution of beverages. The firm brands include Balozi, Bell, Guinness, Guinness Smooth, Hop House Lager, Pilsner, Srengeti, Senator, Tusker, Tusker Malt, Tusker Cider, WhiteCap Crisp, and WhiteCap. It operates through the following geographical segments: Kenya, Uganda, and Tanzania. The company was founded by George Hurst in 1922 and is headquartered in Nairobi, Kenya.