BrightBid Group AB engages in the development and provision of software applications and social media website. The firm operates as digital media house that owns an international advertising network, as well as a number of digital products and services within performance-based marketing of electronic commerce stores. Its products include the myTaste App where the user can download recipes and share pictures and cooking experiences in the site. The company operates through Speqta AdTech and Speqta, Content and Comparison segments. Speqta was founded by Andereas Friis and Jonas Emanuel Söderqvist in 2003 and is headquartered in Stockholm, Sweden.