MoneyMax Financial Services Ltd. is an investment holding company, which engages in the provision of pawn broking services and automotive financing. It operates through the following segments: Pawnbroking, Retail and Trading of Gold and Luxury Items, Secured Lending, and Others. The Other segment includes provision of other support services. The company was founded by Yong Guan Lim and Yong Sheng Lim on October 9, 2008 and is headquartered in Singapore.