Shirohato Co., Ltd. engages in the management of online shopping sites that offer innerwear for men and women. The company also operates retail stores. Its products also offer other online shopping malls includes Amazon, Yahoo shopping, Wowma, Qoo10, Pompare mall, and Lohaco. The company was founded by Masaru Ikegami on October 1, 1965 and is headquartered in Kyoto, Japan.