Apple IncShort
Apple’s AI May Not Be Enough to Spur Another Rally
The tech giant unveiled highly anticipated generative artificial intelligence (AI) features for its devices and turbocharged its voice assistant Siri, which can now take cross-app actions. The new functionalities will be available with the next operating systems (typically rolled out in autumn) in the most recent devices capable of handling the heavy workloads. The AI features could generate excitement around Apple’s products, get people to buy the latest devices and reinvigorate its sluggish sales.
Apple’s stock registered a relief rally in May, largely due to optimism about the expected generative AI announcements, now being at striking distance of new record (199.62). AI is expected to fuel a recovery in the smartphone market and could help Apple’s top and bottom lines if done right.
On the other hand, Apple’s entry to the AI arena is late, far from groundbreaking and mostly a catching up exercise. Its lack of innovation along with other factors have hurt its sales, which have shrank for five of the past six quarters. Monday’s announcements may not be enough to sustainably take revenues out of contraction and drive the stock higher.
AAPL dropped yesterday as markets appeared underwhelmed and the RSI’s divergence lower could lead to a pullback towards the EMA200 (black line). Daily closes below it however that would pause the bullish bias have a higher degree of difficulty.
Stratos Markets Limited (fxcm.com/uk):
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Stratos Europe Ltd (trading as “FXCM” or “FXCM EU”), previously FXCM EU Ltd (fxcm.com/eu):
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Stratos Trading Pty. Limited (fxcm.com/au):
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Any opinions, news, research, analyses, prices, other information, or links to third-party sites contained on this video are provided on an "as-is" basis, as general market commentary and do not constitute investment advice. The market commentary has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and it is therefore not subject to any prohibition on dealing ahead of dissemination. Although this commentary is not produced by an independent source, FXCM takes all sufficient steps to eliminate or prevent any conflicts of interests arising out of the production and dissemination of this communication. The employees of FXCM commit to acting in the clients' best interests and represent their views without misleading, deceiving, or otherwise impairing the clients' ability to make informed investment decisions. For more information about the FXCM's internal organizational and administrative arrangements for the prevention of conflicts, please refer to the Firms' Managing Conflicts Policy. Please ensure that you read and understand our Full Disclaimer and Liability provision concerning the foregoing Information, which can be accessed via FXCM`s website:
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Stratos Trading Pty. Limited clients please see: fxcm.com/au/market-commentary/
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Past Performance is not an indicator of future results.
Apple’s stock registered a relief rally in May, largely due to optimism about the expected generative AI announcements, now being at striking distance of new record (199.62). AI is expected to fuel a recovery in the smartphone market and could help Apple’s top and bottom lines if done right.
On the other hand, Apple’s entry to the AI arena is late, far from groundbreaking and mostly a catching up exercise. Its lack of innovation along with other factors have hurt its sales, which have shrank for five of the past six quarters. Monday’s announcements may not be enough to sustainably take revenues out of contraction and drive the stock higher.
AAPL dropped yesterday as markets appeared underwhelmed and the RSI’s divergence lower could lead to a pullback towards the EMA200 (black line). Daily closes below it however that would pause the bullish bias have a higher degree of difficulty.
Stratos Markets Limited (fxcm.com/uk):
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Stratos Europe Ltd (trading as “FXCM” or “FXCM EU”), previously FXCM EU Ltd (fxcm.com/eu):
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 73% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Stratos Trading Pty. Limited (fxcm.com/au):
Trading FX/CFDs carries significant risks. FXCM AU (AFSL 309763). Please read the Financial Services Guide, Product Disclosure Statement, Target Market Determination and Terms of Business at fxcm.com/au
Stratos Global LLC (fxcm.com/markets):
Losses can exceed deposits.
Any opinions, news, research, analyses, prices, other information, or links to third-party sites contained on this video are provided on an "as-is" basis, as general market commentary and do not constitute investment advice. The market commentary has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and it is therefore not subject to any prohibition on dealing ahead of dissemination. Although this commentary is not produced by an independent source, FXCM takes all sufficient steps to eliminate or prevent any conflicts of interests arising out of the production and dissemination of this communication. The employees of FXCM commit to acting in the clients' best interests and represent their views without misleading, deceiving, or otherwise impairing the clients' ability to make informed investment decisions. For more information about the FXCM's internal organizational and administrative arrangements for the prevention of conflicts, please refer to the Firms' Managing Conflicts Policy. Please ensure that you read and understand our Full Disclaimer and Liability provision concerning the foregoing Information, which can be accessed via FXCM`s website:
Stratos Markets Limited clients please see: fxcm.com/uk/market-commentary/
Stratos Europe Ltd clients please see: fxcm.com/eu/market-commentary/
Stratos Trading Pty. Limited clients please see: fxcm.com/au/market-commentary/
Stratos Global LLC clients please see: fxcm.com/markets/market-commentary/
Past Performance is not an indicator of future results.
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