Hey guys and girls, for such a long time I have been following everything CRO related and nobody has ever talked about their customer base growth. Which I think is very important, cause a lot of new users are potentially getting a card and staking some CRO for it, that means that the circulating supply will get smaller and smaller. I won't get into speculating how many people are staking for the card just because I don't have any previous data points or anything. I can specualte on user growth, cause I have previous data, I have some pieces of information from CEO-s AMA in July, I have twitter user growth(socialtracker.io/twitter/cryptocom/) which is connected to real user growth and I will put here all the sources and calculations that you can go through yourself.
So from October 2020 to February 2021 their usebase grew from 5 million to 10 million, they did not have any big campaigns in that timeframe and the user growth was 2x in 4 months, that means 8x in a year. By now it has passsed more than 2x the time, so based on previous performance, they should have 10x2x2=40 million users But I would believe that they have growed even faster because in that period there has been a lot of promotions: February Tesla campaign March Aston Martin F1 March Crypto Credit promotion June Formula One partnership July UFC partnership August Legia Serie @ partner September PSG partner Septmeber Philly 76ers October Matt Damon
Second thing I have keeped my eye on, is their twitter followers. It has been growing around 4.2% per week, that would make yearly growth 7.5x comes pretty close to the same number.
Third thing that promises huge user growth is CEO Kris Marszaleks AMA: youtube.com/watch?v=EDBRAOIE8ek&t=3s 3 minutes into the video he says that in the first 6 months of 2021 they increased active customerbase 6X
Now you can speculate yourself on how many people stake for the card, at the current price, Tier 2 requires 1000 CRO, Tier 3= 10 0000 cro, Tier 4 = 100 000 CRO. In my head 10%, 1%, 0.1% seemed like totally reasonable numbers. Just look how much CRO will potentially be locked up. Additionally there is 3.51 billion staked on Mainnet. If the past performance continues, then we should hit 100 million users in another 4 months. But just think about how much money has poured into promotion, look how much videos there are on youtube about CRO lately, there is a huge HYPE around CRO.
Now there is ONE MORE very important thing, all the social media campaigns do not work that good always, because person might look at it for a moment but if he isn't interested he scrolls and skips. Here comes to play Crypto.com-s $100 million campaign with Matt Damon that will be aired in 20 different countries. Here is a basic marketing rule, If a person isn't interested in your product, then he needs to see the commercial 7 times to get interested. If you are watching live TV programme, then you CAN'T skip the ads. And to be honest, that is one of the best commercials I have seen in my life, and with a really good and popular actor. So I think that for next couple of months they will do very good, and attract the attention of people who have no idea of crypto.com right now.
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