FUNDAMENTAL SERIES SCRIPT - 4

Easy Trip Planners Ltd.
Sector : Hospitality | Industry : Travel Services

Founded with Rs. 15 lakhs in 2008.
Entered a competitive market dominated by players like Goibibo, MakeMyTrip, and Cleartrip.

Company has delivered good profit growth of 49.0% CAGR over last 5 years
Trading at same price (2021)

Stock Price almost down by 55% from life time high price.
In the last two years, net profit has increased by almost 100%, and the stock price has traded at the same price.

We just need to find these types of opportunities in the stock market.

It also provides end-to-end travel solutions, including airline tickets, hotels and holiday packages, rail tickets, bus tickets and taxis.

More than 90% of its business is B2C at present while the rest comprises either travel agent or corporate business.

Core Growth Drivers :-

1) No Convenience Fee Policy :-
-Avoids hidden charges, building trust and enhancing user experience.
-Reduced average booking time from 5 minutes to 3 minutes.
-Achieves an impressive 86% repeat transaction rate.

2) Cost Efficiency Model:-
-Operates with a no-frills approach similar to Indigo Airlines.
-Maintains lowest employee headcount and advertising costs in the industry.
-Uses an asset-light model, avoiding risks associated with inventory.

3) In-House Call Centers:-
-Handles customer complaints internally to improve user satisfaction and reduce long-term costs.
-Uses customer feedback to refine its platform.

4) Comprehensive Travel Ecosystem:-
-Offers flights, hotels, holiday packages, travel insurance, and visa services.
-Partners with 23 hotel API providers instead of maintaining physical inventory.
-Leverages cross-selling opportunities to increase average order value.

5) Strategic Distribution:-
-Built the world's largest travel agent network (16,000+ agents) for Tier-2 and Tier-3 cities.
-Expanding internationally in high-margin regions like Dubai, USA, and Singapore.

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