Why Fundamentals are ImportantBCG is one share that was hyped in the Indian Stock Market by some famous names and all looks well when the stock runs up, the real test happens when issues come up and stock starts to correct. With no respite in this stock, many retailers will have to book losses. As per price action, this is the last level. Hence, this post comes as a reminder to always buy what you understand and always have a technical stop loss, no matter what.