JB Hi-Fi Ltd. engages in the retail of home consumer products from stand-alone destination sites, shopping center locations, and online stores. Its brands include Apple, Bose, Breville, DJI, Dyson, Fisher and Paykel, Fitbit, Google, HP, KitchenAid, LG, Microsoft, Nespresso, Nintendo, Samsung, and Sony. It operates through the following segments: JB Hi-Fi Australia, JB Hi-Fi New Zealand, and The Good Guys. The company was founded by John Barbuto in 1974 and is headquartered in Southbank, Australia.