Grupo Elektra SA de CV engages in providing financial and retail services. It also offers non-bank short-term loans in U.S. The firm operates its business through two segments: Financial Business and Commercial Business. The Financial Business segment operations are carried out through subsidiaries of Grupo Elektra under the Banco Azteca brand. The Commercial Business segment engages in the sale of products related to electronics, appliances, furniture, appliances, telephones, transportation equipment, computer; and the sale and rental of movies & video games and services. The company was founded by Hugo Salinas Rocha in 1950 and is headquartered in Mexico City.