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Central China New Life Ltd. is an investment holding company, which engages in the provision of property management services, value-added services, lifestyle services, and commercial property management and consultation services. It operates through the following segments: Property Management and Value-Added Services, Lifestyle Services, and Commercial Property Management and Consultation Services. The Property Management and Value-Added services segment provides property management services and related value-added services including consultancy services to property developers, community value-added services, intelligent community services, and Central China Consumer Club and real estate marketing services. The Lifestyle Services segment includes provision of tourism and catering services, and the sale of goods. The Commercial Property Management and Consultation Services segment offers hotel management services, and management for agricultural and cultural tourism projects and commercial real-estate operation. The company was founded on October 16, 2018 and is headquartered in Zhengzhou, China.