Nova Wellness Group Bhd. operates as an investment holding company. It operates through the business segments: House Brand Products, Contract Manufacturing and Services. The House-Brand Products segment refers to the development, production, and sales of nutraceutical and skincare products under house brands. The Contract Manufacturing and Services segment deals with the development and production of nutraceutical products for contract customers under their brand. The company was founded by Nyie Lin Phang on June 27, 2016 and is headquartered in Sungai Pelek, Malaysia.