Allied Blenders & Distillers Ltd. engages in the business of manufacturing, purchase and sale of alcoholic beverages. It operates through the following brand segments: Premium, Semi-Premium, Deluxe, and Mass Premium. The Premium segment includes Sterling Reserve Blend 10 Whisky, and Kyron Premium Brandy brands. The semi-Premium segment brand include Sterling Reserve Blend 7 Whisky. The Deluxe segment brands include Officer’s Choice Blue Whisky, and Jolly Roger Rum. The Mass Premium segment brands include Officer's Choice Whisky, Officer's Choice Star, Officer's Choice Brandy, Officer's Choice Rum, and Class 21 Vodka. The company was founded in 1988 and is headquartered in Mumbai, India.
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