Simbhaoli Sugars Ltd. engages in the production and marketing of sugar and alcohol as well as power generation. It operates through the Sugar and Alcohol segments. Its brands include Trust Sunehra Mineral Sugar, Trust Classic Pure Mishri, Trust Brown Sugar, Board's Verdict Premium Whisky, XING Green Apple VODKA, and XING Green Apple VODKA. The company was founded by Raghbir Singh Sandhanwalia in 1933 and is headquartered in Noida, India.