LightInTheBox Holding Co., Ltd. is a online retail company. engages in the delivering a diverse range of lifestyle products directly to consumers worldwide. It operates through the following segments: Product Sales and Services Business. The Product Sales Business segment which consisted of online retailing of consumer products and sales to third-party sellers. The Services Business segment which consisted of provision of logistic services to companies and to individual customers. The company was founded by Qu Ji Guo, Xin Wen, Liang Zhang, Jun Liu, and Chit Chau in June 2007 and is headquartered in Singapore.