Novolog (Pharm UP 1966) Ltd. engages in the provision of healthcare services. The firm also operates and markets two digital platforms for physicians and clinics, which are scheduling appointments and managing diaries and telemedicine sessions. It operates through the following segments: Logistics, Health Services, and Digital. The Logistics segment includes drugs and medical products distribution services, logistics of clinical trials, provision of pharmaceutical services to clients and sterilization of perishable medical equipment. The Health Services segment provides services to patients, health organizations, insurance companies, and multinational companies. The Digital segment makes medical information accessible to the general public through medical websites, and promotes digital presence for clinics, doctors, and medical entities through digital means. The company was founded on August 25, 1966 and is headquartered in Modi'in-Maccabim-Re'ut, Israel.