Innovation, Inc. engages in the provision of business to business (B2B) marketing services. It operates through the Online Media Business and Sales Cloud Business segments. The Online Media Business segment offers services such as Information Technology (IT) Trend and BIZ Trend. The Sales Cloud Business segment provides company information and analysis through its tool List Finder. It also performs consulting services. The company was founded by Naoto Tomida on December 14, 2000 and is headquartered in Tokyo, Japan.