SHOBIDO Corp. engages in the manufacture and sale of cosmetics, fashion accessories, and contact lenses. It operates through the following divisions: Cosmetic Goods, Contact Lenses, Fashion Goods, and Others. The Cosmetic Goods division includes make-up, hair care, beauty, health, and travel items. The Contact Lenses division sells contact lenses and optical care products. The Fashion Goods division markets bags, pouches, and wallets. The Others division includes household items, stationeries, and gifts. The company was founded by Masatsugu Terada in October 1948 and is headquartered in Tokyo, Japan.