Sell AAPL

Jan 13, 2020

Apple is totally reliant on iMessage and the fact that "my whole family (and extended family) uses iMessage to group chat". It's the only reason people are buying their phones.

Every other product (Apple TV etc) is reliant on the fact that there are no other products they allow to compete in their ecosystem.

Decentralized and open platforms have always been the future of innovation. Time to diversify into those emerging ecosystems. In America you would have to be an accredited investor to do so. Good luck.

There are interesting cryto projects aiming to do this. You might think why not short Google as well then? They have much much more diversified revenue and innovate more useful services. AAPL is the easiest target because they focus on consumer hardware which can be disrupted far easier than infrastructure etc.

Jan 13, 2020

Note

If there is an American recession on the horizon. Apple products are the last thing people will be buying or upgrading. Even people in their 50s are waking up to the idea that "why am I upgrading my iphone". Call any mobile provider, they will gladly tell you the only difference in the new iPhone is the camera.

Mar 12, 2020

Note

With each bubble always needing to be bigger than the last (more QE today than all of QE1 2009), the fallout is likely to make the dot com bubble look like peanuts.

Stop loss at all time high, and as always, the Fed is the only game in town so look there...

Mar 16, 2020

Note

Coining the term Soldl now...

Mar 27, 2020

Note

I have a feeling Buffett will sell a double digit % of Berkshire's stake in Apple Inc in this relief rally, and once their Q1 report shows this, AAPL is heading to double digits. If not, this is going to look like their Heinz deal which will make big headlines (Bad with a capital B) and scare more people into selling.

Without Steve Jobs, Apple has been a laggard and a poor innovator (The "touch bar" and the notch was such a disaster for developers, so much wasted time and money having to deal with such a useless gimmick). I could go on and on about things like this; one thing I will mention is the removal of the fingerprint reader, it's very cumbersome using Apple pay where you to have to point your phone at your face, then tap. Meanwhile, competitors devices fold in half, have fingerprint readers built-in to the side power buttons. Apple also finally admitted the Microsoft really outdid them with the Surface and their stance on tablets. Apple is a disaster at this point and it's unbelievable to me that it's Berkshire's largest holding. Add the possibility that the untested wearables are literally in your brain (Airpods) and touching the thinnest most sensitive parts of your body (Apple watch) and there are some alarming headlines that may surface (once short sellers can fund some FUD studies).

/End Rant

I might even go as far to say it's what puts Warren into retirement. He actually just switched from his old flip phone to his first iPhone the last couple months. It's telling that he has no grip on technology let alone being able to discern what makes Apple's tech so bad.

May 6, 2020

Note

$700 Wheels for your Tower computer? When people started treating little wheels as art. That was the the top of mass hysteria, total deviation from champions of innovation - totally disgusting.

By the way, of all the dumn items to mark up a million times cost... who wheels around a $5000 computer?

Short the s&p and AAPL with everything you got.