Fix Price Group Plc engages in the retai a retail chain of discount variety stores. It offers its customers a unique and constantly refreshed product assortment of non-food goods, personal care and household products and food items at low fixed price points. The company was founded by Sergey Aleksandrovich Lomakin and Artem Karenovich Khachatryan in 2007 and is headquartered in Limassol, Cyprus.