Premier Investments Ltd. operates as an investment company. It operates through the Retail and Investment segments. The Retail segment manages the financial performance of a number of specialty retail fashion chains. The Investment segment represents investment in properties; securities for both long and short term gains; rental income; dividend income; and interest. It offers its products through the Just Jeans, Jay Jays, Portmans, Jacqui E, Peter Alexander, Dotti, and Smiggle brands. The company was founded on March 26, 1987 and is headquartered in Melbourne, Australia.