Saferoads Holdings Ltd. engages in providing road safety products and solutions for motorists, road construction workers, pedestrians, state government departments, local councils, and road construction companies in Australia and New Zealand. Its products include electronic traffic systems, traffic calming, guideposts, rentals, crash cushions, public lighting, and temporary barriers. The company was founded by Darren John Hotchkin on October 14, 2005 and is headquartered in Pakenham, Australia.