Purple Finance Ltd. engages in amitabh chaturvedi, to build an MSME-focused, digital-first NBFC, catering to micro and small enterprises with secured business loans. The company was founded by Amitabh Jitendra Chaturvedi, Rajeev Deoras Sabyasachi Rath, Souvik Dasgupta, Sonal Amit Vira and Mrinalini Sahai in1993 and is headquartered in Mumbai, India.