Sunny Side Up Culture Holdings Ltd. is an investment company, which engages in the provision of deathcare services for Greater China and regional customers. It operates through Cremation and Funeral Services, and Media and Entertainment segments. The Cremation and Funeral Services segment offers funeral and cremation services and deathcare related business. The Media and Entertainment segment comprises investment in and production of films and concerts and entertainment related businesses. The company was founded on July 12, 2001, and is headquartered in Hong Kong.