Woolworths Holdings Ltd. is an investment company, which engages in the provision of retail and financial services. It operates through the following segments: Woolworths Fashion, Beauty, and Home; Woolworths Food; Woolworths Financial Services; Woolworths Logistics; David Jones; Country Road Group; Woolworths Financial Services, and Treasury. The Woolworths Fashion, Beauty, and Home segment offers clothing, houseware, cosmetics, and lifestyle products. The Woolworths Food segment includes baked goods, groceries, and beverages. The Woolworths Logistics segment delivers logistics services. The David Jones segment manages department stores and online retail shops. The Country Road segment operates the retail chain of stores and concession retail outlets. The Woolworths Financial Services segment provides a credit card portfolio for customers who purchase Woolworths stores. The Treasury segment comprises of cash and debt management activities. The company was founded by Max Sonnenberg in October 1931 and is headquartered in Cape Town, South Africa.