Niche Capital Emas Holdings Bhd. is an investment holding company, which engages in trading, distribution and retail of jadeite stones, gold jewellery and ornaments, construction and project management. It operates through the following segments: Trading, Construction & Services and Others. The Trading segment engages in selling of jewellery products, precious stones and precious metals. The Construction & Services segment includes construction contracts services and property related business and project management company. The Others segment includes activities of investment holding and dormant company. The company was founded on September 26, 2000 and is headquartered in Penang, Malaysia.