Well Chip Group Bhd. engages in the provision of pawnbroking services. It operates through the Pawnbroking Services, and Retail and Trading of Jewellery and Gold segments. The Pawnbroking Services segment refers to the provision of pawn loans exchange for pledges such as gold, jewellery, and watches. The Retail and Trading of Jewellery and Gold segment focuses on retail sales of new and pre-owned jewellery, and scrap gold from unredeemed pledges. The company was founded in February 2006 and is headquartered in Johor Bahru, Malaysia.