21Lady Co., Ltd. operates a chain of retail stores. It operates through the following segments: Hirota, Illums and Others. The Hirota segment manufactures and sells confectioneries and ice creams. The Illums segment plans, develops, and sells furniture and interior products. The Others segment includes real estate leasing. The company was founded by Michiko Fujii on March 7, 2000 and is headquartered in Tokyo, Japan.