Deacons (East Africa) Plc engages in the management of retail establishments. It focuses on the franchise and department stores selling clothes, footwear, accessories, gifts, cosmetics, and sporting goods for ladies, men, and children. It operates through the following geographic segments: Kenya, Uganda, Rwanda, and Mauritius. The company was founded in 1958 and is headquartered in Nairobi, Kenya.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company