GenCell Ltd. engages in the the design, development, production, marketing, and sale of green energy backup and power supply solutions based on alkaline fuel cells operating on hydrogen. Its products include Gencell BOX, GenCell REX, and GenCell FOX. It caters to the following market segments: telecommunications, utilities, commercial and industrial, first responders and defense, and electric vehicle charging. The company was founded by Avishai Shavitt, Gil Shavit, Rami Reshef, and Gennadi Finkelshtain in 2011 and is headquartered in Petach Tikva, Israel.
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