Publicis Groupe SA engages in the advertising industry. The firm's services include customer relationship management, direct marketing, sales promotion, events management, public relations, and corporate, multicultural and financial communications. It operates through the following geographical segments: North America, Europe, Asia-Pacific, The Middle East and Africa, and Latin America. The company was founded by Marcel Bleustein-Blanchet in 1926 and is headquartered in Paris, France.