Syuppin Co., Ltd. engages in the buy and sell of brand new and used merchandise online. It operates through the following segments: Cameras, Watches, Writing Materials, and Bicycles. The Cameras segment deals with used and new, digital and specialty cameras; and interchangeable lenses. The Watches segment provides used and new sports watches; shops, and services with focus on mechanical timepieces. The Writing Materials segment offers writing instruments such as ballpoints and branded fountain pens. The Bicycles segment includes road bikes, frames, bicycle accessories and parts. The company was founded by Kei Suzuki in August 1994 and is headquartered in Tokyo, Japan.