Generation Pass Co., Ltd. engages in the electronic commerce (EC) marketing business. It operates through the following business segments: EC Marketing, Product Planning, and Other. The EC Marketing segment operates online stores such as Recommend on online marketplaces like Rakuten, Yahoo Shopping, and Amazon.com. It also offers e-commerce solutions on how to open and develop EC shops. The Product Planning segment provides support for dealing with original equipment manufacturer (OEM) products. These include product planning, development, manufacturing, and delivery. The Other segment includes software outsourcing development. The company was founded by Hiroaki Okamoto on January 18, 2002 and is headquartered in Tokyo, Japan.
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