AOYAMA TRADING Co., Ltd. engages in the sale business of men's clothing. It operates through the following business segments: Business Wear Business, Casual Wear Business, Credit Card Business, Printing and Media Business, Sundry Sales Business, Total Repair Service Business and Others. The Business Wear Business segment provides sales in the menswear specialty store industry. The Casual Wear Business segment operates casual retail business mainly franchises of American Eagle Outfitters (U.S.). The Credit Card Business segment issues and manages credit cards such as AOYAMA card and acquires new card members for the purpose of supporting sales promotions in the business wear business. The Printing and Media Business provides a wide range of sales promotion services for Aoyama trading Co., Ltd. and other retail companies such as distributing flyers and direct mail as a sales promotion support company. The Sundry Sales Business segment operates Daiso & Aoyama 100 Yen plaza stores as franchises of DAISO INDUSTRIES CO., LTD. The Total Repair Service Business segment operates and develops 'Mister Minit' stores in the Asia Pacific region and provides consumers with comprehensive repair services including repair of shoes and key duplication. The Others segment provides reuse and restaurant businesses. The company was founded by Goro Aoyama on May 6, 1964 and is headquartered in Fukuyama, Japan.