AmeriTrust Financial Technologies, Inc. is a technology company, which engages in the development marketing, and sale of access to cloud-based transaction platform to buy, sell, trade, finance, and lease new and used vehicles. The firm specializes in the online trading platform, standardized appraisal system, market intelligence report, desking tool, and finance portal for utilization in the automotive industry. It operates through the Canada and USA geographical segments. The company was founded on September 29, 2009 and is headquartered in Burlington, Canada.