However, after some period, the company came to understand that this business model, while workable, provided insufficient ROI over time. Recognizing this obstacle, the company shifted to a new model based on the market for in-image advertisement placement.
In short, the company has created a “marketplace” for digital images powered by technology (that the company has already successfully developed) to embed digital ads within images in a manner that makes it impossible to copy the image using the computer’s clipboard function or a screenshot tool without passing along the embedded ad capability. That technology means the company can now offer images for free to prospective image users and promise eventual monetization of those images to image creators.
That assures that both image creators and image users get what they want: Image users can use and share high-quality digital images for free and digital image creators can get paid. And Image Protect can profit by extracting a piece of this equation – think of the image users as Uber passengers, the image creators as Uber drivers, and Image Protect as “Uber”.
Both the image creator and IMTL end up owning partial rights to a massive piece of advertisement-ready internet real estate, with a potential value in the billions of dollars as traction builds. There are no genuinely direct competitors, and several internationally renowned photographers have already signed on as early adopters.
In-image ad market is worth between $50-108B right now and growing. Other ad markets are shrinking.
- Fotofy Platform strategy is disruptive penetration into $108B digital ad market, with legitimate traction already in place. Multiple world-renowned photographers on board. No direct competition. Innovative solution creating win-win for image creators and image users based on ad-supported model with unique technology.
- KODAKOne partnership is expected to yield at least $5M in revenues over the intermediate term. Software integration – IMTL and Kodakone infringement platforms – is already complete. Opens up EU and Asian markets. Kodak brand is the legendary blue chip brand in the photo/image creation marketplace, conferring huge brand value through partnership.
- Higbee Associates partnership accelerates monetization of in-house case assets for North American market, and unloads weight, allowing company to focus all investment on maximizing Fotofy oppty without sacrificing monetization potential of existing case asset portfolio. Higbee is a leading copyright and infringement law firm located in California.