WHIRLPOOL : Took a position for about 1.25% of the capital

• The company has maintained a consistently low debt to equity ratio over the last 5 years, indicating a prudent approach to financing compared to the industry average.
  
• With a current ratio well above the industry average, the company demonstrates strong liquidity, providing a solid foundation for operational needs.
  
• Foreign Institutional Investors (FIIs) and Mutual Funds have been increasing their holdings, while retailers are reducing theirs. The substantial 75% promoter holding reflects confidence in the business.
  

• The company's revenue growth over the last 5 years has been modest, trailing behind the industry average, and post-COVID, it further slowed down.
  
• Accelerated inflation in costs has resulted in an increase in manufacturing costs, impacting the company's cost structure.
  
• Following the rise in manufacturing costs, there has been a sequential reduction in appliance demand across quarters.
  
• Unforeseen weather conditions in 2023 have added to the challenges faced by the company, potentially affecting supply chains and operations.
  
• The last 12-18 months have witnessed intense competition, putting pressure on market share and pricing strategies.
  
• New entrants attempting to scale up quickly, often driven by low pricing offers, have intensified competition in the market.
  
• Significant changes in energy and regulation norms pose challenges, necessitating potential adaptations in the company's operations.
  
• Stronger demand for premium products contrasts with reduced demand for mass products, attributable to a relative lack of growth in disposable income among semi-urban and rural populations.
  

• The ongoing trend of rapid urbanization presents a positive factor, potentially leading to increased demand for home electronics and appliances.
  
• The ascent of the digital economy creates opportunities for the company to leverage technological trends and innovations in product development and distribution.
  
• A large untapped market provides room for growth, particularly as economic conditions improve and consumers in previously untapped regions enter the market.
  
• Future economic growth is expected to result in an increase in disposable income, potentially driving higher consumer spending on appliances.
  

• Took an entry for about 1.25% of the capital at a level which showed significant buyer interest in the past.
  
• Targeting the high of the parallel channel for a profit of about 24% on the invested capital. If price crashes before that then I'll be looking forward to add onto the position at the next key buying levels.