Max Financial Services Limited, formerly Max India Limited, is an India-based holding company. The Company is engaged in the business of investments and providing consultancy services to its subsidiaries. It operates through the Business Investment segment, which is engaged in growing and nurturing its business investments and providing management advisory services to its subsidiaries. The Company conducts its operations principally through its subsidiary, Max Life Insurance Company Limited. Max Life Insurance Company Limited is a life insurance company. Max Life Insurance Company Limited offers life insurance and retirement solutions for long-term savings and protection. Max Life Insurance Company Limited offers approximately 20 products and over seven riders. Max Life Insurance Company Limited has presence in over 540 districts of the country through its multi-channel distribution architecture that includes Agency distribution, Bancassurance, Partnership distribution and E-commerce.