Ahlers AG engages in the manufacture and market of men's wear. It operates through the Premium Brands, and Casual and Workwear segments. The Premium Brands segment distributes its products under Pierre Cardin, Otto Kern, and Baldessarini brands. The Jeans and Workwear segment includes the production and sale of sportswear and casual clothing under the Pionier Workwear, Pionier Jeans and Casuals, and Pioneer Authentic Jeans brands. The company was founded by Adolf Ahlers in 1919 and is headquartered in Herford, Germany.