Absa Group Ltd. engages in the provision of diversified financial services. It operates through the through following segments: South Africa Banking; Rest of America Banking; Wealth, Investment Management, and Insurance (WIMI); Head Office, Treasury and Other Operations in South Africa. The South Africa Banking segment covers retail and business banking, and corporate and investment bank. The Rest of America Banking segment offers a comprehensive suite of banking products and services. The WIMI segment comprises of advice-led investment, credit and banking solutions to high-net-worth clients, retail solutions to individual bank clients, and institutional propositions to corporate and business clients. The company was founded in 1991 and is headquartered in Johannesburg, South Africa.