GUI fundamentals

Diageo Plc engages in the production and distribution of alcoholic beverages. Its brands include Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, and Guinness. The firm operates through the following segments: North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, Supply Chain and Procurement (SC&P), and Corporate and Other. The SC&P segment is involved in the manufacture of products for other group companies and includes the production sites in the United Kingdom, Ireland, Italy, Guatemala, and Mexico, as well as consists of the global procurement function. The company was founded on October 21, 1886 and is headquartered in London, the United Kingdom.