JD.com, Inc. is a technology driven E-commerce company. It engages in the sale of electronics products and general merchandise products, including audio, video products, and books. The company operates through the following business segments: JD Mall, and New Businesses. The JD Mall segment represents its core e-commerce business. The New Businesses segment includes logistic services provided to third parties, technology services, overseas business, insurance and O2O. It also provides an online marketplace, whereby third-party sellers sell products to customers primarily through its websites and mobile apps. The company offers advertising, logistics and other value-added services. JD com was founded on June 18, 1998 by Qiang Dong Liu and is headquartered in Beijing, China.