Unity Bancorp, Inc. is a bank holding company, which engages in the ownership and supervision of Unity Bank. The firm accepts personal and business checking accounts, time deposits, money market accounts, regular savings accounts, and demand and savings deposits. Its loan portfolio comprises credit cards, mortgage, home equity, and personal loans. The company was founded in 1991 and is headquartered in Clinton, NJ.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company