McDonald's Corp. engages in the operation and franchising of restaurants. It operates through the following segments: U.S.; International Lead Markets; High Growth Markets; Foundational Markets and Corporate. The U.S. segment manages to increase customer awareness for its global mobile application, mobile order and pay functionality, and delivery platform. The International Lead Markets segment focuses in expanding the McCafé coffee brand and the ongoing deployment of EOTF restaurants across the segment. The High Growth Markets segment involves in the ideas around design, digital, people, menu innovation, and value from other markets to enhance the customer experience. The Foundational Markets and Corporate segment refers commitment to run great restaurants and increase convenient to customers, including drive-thru and delivery. The company was founded by Raymond Albert Kroc on April 15, 1955 and is headquartered in Oak Brook, IL.