Shanghai New World Corp. Ltd. engages in the operation as a department store retailer. It integrates shopping, entertainment, hotel, catering, and leisure. It consists of five sections including shopping plaza, entertainment plaza, hotel, food and leisure, and parking lot. Its self-operated sale products include tobacco and alcohol, and Chinese medicine such as Chinese herbal medicines, Chinese patent medicines, western medicine, ginseng tonic, nutrition and health care products, and medical equipment. The company was founded on January 19, 1993 and is headquartered in Shanghai, China.