ASMALLWORLD AG engages in the operation of a group of business that collectively form a travel and lifestyle ecosystem, catering to the needs of the discerning traveller. It operates through the Subscriptions and Services segment. The Subscriptions segment includes legal entities ASMALLWORLD AG and The World's Finest Clubs AG. The Services segment consists of the legal entities ASW Events AG and ASW Travel AG. The company was founded in 2004 and is headquartered in Zürich, Switzerland.