Alma Yesodot Ltd. engages in the development and marketing of online learning software. The firm offers monthly, quarterly, and yearly subscriptions for access to learning contents including college algebra, calculus, statistics, physics, and chemistry. It operates under the Proprep brand in the United Kingdome and United States. The company was founded by Simi Efrati on August 3, 2014 and is headquartered in Tel Aviv, Israel.