Ralco Agencies Ltd. is engaged in import, marketing and distribution of electrical and electronic products for domestic use. It operates through the following segments: Ralco Consumer Products and Zen Agencies. The Ralco Consumer Products segment imports, markets and distributes in Israel electrical and electronic products for the domestic use of the brands BLOMBERG and SHARP. The Zen Agencies segment import, marketing and distribution in Israel and in the Palestinian Authority's household appliances of the ZANUSSI brand. The company was founded in 1983 and is headquartered in Azor, Israel.