Betrend Corp. engages in the provision and operation of CRM software platform betrend, a customer information management tool for companies that develop restaurants and retail stores. It develops and markets marketing software solutions for mobile devices. The firm offers instant site creation, mass e-mailing, market research, and e-commerce solutions for coordinated mobile user marketing campaigns and application software providers. The company was founded by Hideaki Inoue on March 10, 2000 and is headquartered in Tokyo, Japan.